So far we’ve found people really appreciate this attitude and choose to stay subscribed and make usability testing an integral part of their ongoing design decision making process and content evolution strategy. With this model we have a recurring revenue stream and our customers can enjoy our “hop on, hop off” approach to SaaS whereby you always have access to the data you’ve collected and to the Optimal Workshop analysis tools even after a subscription has ended. This means people subscribe to use the Optimal Workshop tools for the time they need them. We run a software as a service (SaaS) business model. Optimal Workshop’s suite of tools help to define and refine an information architecture using three established user experience design techniques: online card sorting with OptimalSort, tree testing with Treejack and first click testing with Chalkmark. Optimal Workshop was born as the “tools workshop” for Optimal Usability, a user experience design agency, and was created to extend our reach beyond what we could do in person by making our own information architecture research tools available to the world. ![]() The specific problem we are here to solve is this: “Quantitative analysis to assess the effectiveness of an Information Architecture (IA) is hard work.” So naturally we spend our days designing new analysis techniques to bring a quantitative and statistical focus to decision making, supplementing qualitative research for user experience designers and information architects. We created Optimal Workshop to help make the world an easier place to be.Īs I’m sure you can see, this is a quite a broad issue so we’re focussing our efforts on findability. It’s great to see a successful local example. ![]() ![]() Many consulting businesses aspire to make the transition to selling a product rather than just selling hours, but it’s not easy. They provide online usability testing software and sell it to professionals working in this field around the world. This is the next post in the Founder Centric Startups series_._Īndrew Mayfield is the CEO of Optimal Workshop, a new venture that has spun out of Optimal Usability, which is itself a successful Wellington usability consulting business.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |